According to the Visa-Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 2010, Malaysian travellers are likely to spend more on food and dining experiences during their leisure trips overseas.
When asked what they were most willing to pay extra for during their next overseas holiday, food was rated the highest with 77 per cent of respondents saying they were most likely to spend on good food and dining experiences.
Also on the list of top spending priorities were the opportunity to experience other cultures (62 per cent), visiting exotic destinations (58 per cent), convenience or hassle free services (55 per cent) and holiday or travel adventures (52 per cent).
Malaysians also intend to spend an average of RM3,779 in their next trip overseas, with airfares and travel accommodations taking up the main portion of their travel budget (40 per cent).
The survey also found Malaysian travellers were likely to make an average of two international trips in the next year, with a majority of respondents citing travel deals and promotions (86 per cent) as their biggest motivation for overseas travel, followed by the attraction of visiting new places (84 per cent).
Self-organised travel was the most popular form of travel planning among Malaysians with 56 per cent of respondents preferring to make their own direct bookings with hotels and airlines compared to flexible individual tours from travel agencies or tour operators (20 per cent), packaged group tour (15 per cent), and personal guided tour (12 per cent).
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