In an effort to retain market share, Malaysia Airlines has launched a marketing offensive. An online promotion similar to Air Asia, a low cost carrier is ongoing.
MALAYSIA Airlines (MAS) expects to sell some six million seats – two million for travel within Malaysia and four million on international routes – during its Global Deals, Dream Getaway sale, which previewed last week in Jakarta (TTG Asia e-Daily, April 26).
MAS regional vice president Azman Ahmad told TTG Asia: “It is still early to derive the numbers, but the response so far has been very encouraging. We are targeting an estimated RM108 million (US$36 million) in revenue for the 16-day campaign period from May 3 to 18.”
The promotion, offering discounts of up to 95 per cent on economy-class seats and up to 75 per cent on business-class seats until May 18, is valid for travel from May 3 to March 31 next year to destinations in Asia, the Middle East, Africa and the Americas.
Hot seats on routes to Bangkok, Hong Kong, Shanghai, Ho Chih Minh City and London are being snapped up quickly.
Bookings made under MASHolidays’ Free and Easy programme are entitled to the discounts.
For the passengers, MAS is offering a better deal in the sense that all premium items remain intact. Free baggage allowance of 20 kilos and meals on board remains the order of the day. Offer remain until 18th of May.
So what are you waiting for?
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