The Terengganu government has declared 2013 as Visit Terengganu Year (VTY), aimed at increasing tourist arrivals in the state by 20 per cent from the previous VTY in 2008.
State Tourism, Culture, Arts and Heritage Committee chairman Datuk Rahin Mohd Said said the state received three million visitors during the VTY 2008 campaign.
"We will step up efforts to develop the state's tourism industry and enhance the current attractions," he said after the launching of the Mount Berembun Green Challenge 2011, here, today.
Rahin said Hulu Terengganu's Tasik Kenyir with its 10 small islands being developed for tourism would be the main attraction for visitors to the state.
The state government, he said, was working at turning the untouched natural splendour of Gunung Berembun and Chemerong Waterfalls, which is among the highest in Southeast Asia, into places of interest as well.
"I also intend to turn Hulu Dungun as a tourist draw for the VTY 2013 and make the Mount Berembun Green Challenge an annual event," he said.