In the absence of additional funding for the ministry in the 2012 Budget, the Tourism Ministry will employ more creative and innovative ways to boost the country's tourism industry, Tourism Minister Datuk Seri Dr Ng Yen Yen said.
She even consoled herself by saying that what was more important would be to assist the people who are facing the high cost of living. She even said, that the ministry understood the situation.
"We will have to strategise and relook our markets, for example our source market, which has moved from America and Europe, to China, India, the Middle East, Russia and Asian countries, including Vietnam.
"We will do it under the Malaysian Tourism Transformation Plan," she told reporters after opening the Cuti-Cuti 1Malaysia travelogue, here yesterday.
Dr Ng said the ministry would also relook the arts and fashion sectors, in its bid to win tourist dollars.
Dr Ng said she was happy and welcomed the RM420 million allocation for the Langkawi Five-Year Tourism Development Master Plan, especially the move to restructure the Langkawi Development Authority and the establishment of a forest ranger team, which was an important process towards improving the tourism value of the place.
She said the RM900 million allocated for five corridor development projects, including the north, where the Taiping Heritage Development project would be carried out, was a new project for the ministry.
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