Something we should be proud of. The World Travel Market 2011 Industry Report identified Malaysia together with Sri Lanka, Indonesia, Mexico and Argentina as tourism’s most important new emerging economies.
The five SLIMMA nations were pinpointed as the rival to the BRICS — Brazil, Russia, India, China and South Africa.
Sri Lanka has inbound potential as the nation invests in its infrastructure as it emerges from decades of civil strife.
Indonesia could provide a significant outbound market. The population is young and the growth of a generation with a relatively high disposable income will provide openings for outbound operators.
Malaysia is seen as a typical Asian destination with a more ‘Westernised’ feel. The government has identified tourism as an important part of its economic development, and has launched aggressive marketing campaigns.
Mexico has an established tourism industry driven by its proximity to the US. Both inbound and outbound tourism potential is helped by a generally low tax regime for investors, visitors and its population.
Argentina has the benefit of being a new destination on the global tourism map. It is one of the few major economies in the world to be seeing strong economic growth, meaning more flexibility on pricing than many destinations.
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