Can you bring in the numbers from abroad in addition to the present level of tourist numbers to Malaysia? The answer is no. This is because art is only for the special interest groups. People do not come to Malaysia for art. They do it elsewhere.
But the tourism ministry has an ‘art of the deal’ to ring the cash register for Malaysia.
It has begun canvassing for the country to become the new art tourism destination in the region, said the minister, Datuk Seri Dr Ng Yen Yen. To do this you spend more money for promotion. This is what they are after…spending.
She said the ministry recognised the growing importance of art with regard to tourism to lure high-yield tourists to visit Malaysia to achieve its target of bagging RM168 billion in tourist ringgit by 2020.
Let’s see if it will work for us.
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