Kuala Lumpur is the second best shopping city in Asia
Pacific, according to the latest Globe Shopper Index, cementing its
position as a shopping paradise. Twenty-five cities in the region were
assessed under five categories shops; culture and climate; hotels and
transport; affordability; and convenience.
Kuala Lumpur achieved the second highest overall score of 65 out of 100. Only Hong Kong scored higher 68.5 edging other cities for its safety, dependable city transport and variety of shops and brands. Shanghai was third with a 63.1 score with Beijing placed fourth at 60.7.Singapore (60.2) and Bangkok (57.1) were ranked fifth and seventh respectively. The other big cities ranked included Sydney (58.4), Tokyo (56.4) and Seoul (54.8).
“Kuala Lumpur’s specific strength is its ability to combine low prices with a good range of products in a large number of stores, including three of the world’s 10 biggest shopping malls,” the index report stated.
The report predicted that Kuala Lumpur had the potential to perform better in future indexes due to the Government’s efforts to promote retail tourism. It also took note of the Government’s mammoth investments in developing KLCC and Bukit Bintang as a “premier shopping precinct in Malaysia”.
Unfortunately not much has been done to put local products on the shelf of these outlets. Branding and other marketing elements may be the reason for this, but enabling local products take place at the shelves is the responsibility of all shopping complex owners as part of the CSR.
We believe that local products must be give a fair share of the tourism market and by doing so assist them to improve branding and bottom line of their businesses.
Kuala Lumpur achieved the second highest overall score of 65 out of 100. Only Hong Kong scored higher 68.5 edging other cities for its safety, dependable city transport and variety of shops and brands. Shanghai was third with a 63.1 score with Beijing placed fourth at 60.7.Singapore (60.2) and Bangkok (57.1) were ranked fifth and seventh respectively. The other big cities ranked included Sydney (58.4), Tokyo (56.4) and Seoul (54.8).
“Kuala Lumpur’s specific strength is its ability to combine low prices with a good range of products in a large number of stores, including three of the world’s 10 biggest shopping malls,” the index report stated.
The report predicted that Kuala Lumpur had the potential to perform better in future indexes due to the Government’s efforts to promote retail tourism. It also took note of the Government’s mammoth investments in developing KLCC and Bukit Bintang as a “premier shopping precinct in Malaysia”.
Unfortunately not much has been done to put local products on the shelf of these outlets. Branding and other marketing elements may be the reason for this, but enabling local products take place at the shelves is the responsibility of all shopping complex owners as part of the CSR.
We believe that local products must be give a fair share of the tourism market and by doing so assist them to improve branding and bottom line of their businesses.
No comments:
Post a Comment