Thursday, June 3, 2010

LAST CALL


Lim Babin, the convenor and founding member of MATTA is also the brains behind the formation of Malaysia Tourism Federation. He, being one of the two still surviving founders of MATTA, feels that this would be the last call for all tourism players to play a role in ensuring the sustainability of this industry.

Also the founding member of the Kuala Lumpur Tourist Guide Association, Babin urged all national tourism association of various clusters to join MTF so that it will have a very strong voice to speak out to the relevant authorities. By being a member of MTF, he said, great ideas and experience can be shared.

The MTF, he hoped will formulate industry best practice and code of ethics which have been completely taken for granted for a very long time. Unless this issue is addressed right away, the industry will face problems which cannot be resolved.

Unlike other national tourism bodies, he added, MTF will not be organising travel fairs and dinner parties. Instead it will conduct regular dialogue sessions with the government and local authorities for the betterment of the industry.

The key objective here is to provide a dynamic platform and forum for members to air out their problems and discuss future growth of the industry. It is our last call, Babin said

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