The Malaysian Association of Tour and Travel Agents' (MATTA) annual fair is coming to Kuala Lumpur at the start of September.
Scheduled to take place at the Putra World Trade Centre between September 3rd and 5th 2010, the bi-annual event typically sees hundreds of exhibitors pack out the venue, offering cut price-deals to attendees.
Jon Tan, the organising chairman of the MATTA Fair, has revealed he is expecting more than 80,000 people to flock to the expo, a significant increase on the 9,000 who visited the inaugural show in 1991.
With this number of visitors being predicted, it is likely that Kuala Lumpur hotels will be in high demand throughout the three-day event.
A number of national tourism organisations will have a presence at the fair, with representatives from Australia, Taiwan, Hong Kong, Macau and Turkey all planning to set up stalls.
More than 770 booths - representing 87 per cent of the venue's capacity - had already been booked in early July.
Tan is also keen to remind would-be fairgoers that the annual buyers' contest will also return this year, with a total of 25,000 Malaysian ringgits (GBP5,000) worth of travel vouchers up for grabs.
The doors of the Putra World Trade Centre will be open every day between 10:00 and 21:00 local time throughout the event.
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