Tourism Minister Datuk Seri Dr Ng Yen Yen said luxury tourism meant that the tour packages must be above RM5,000 each with luxury top-end accommodation, great food and exclusive activities thrown in for the affluent travellers.
As for feedback from travel and tour operators in Hong Kong and southern China, she said Malaysia stood a good chance of getting more tourist arrivals from Hong Kong and China this year.
In addition to the luxury segment, Dr Ng said Malaysia also hoped to attract tourists from Hong Kong and China in senior citizens tours, ecotourism, shopping, food and homestay packages.
"Besides tourism packages, we also hope to attract investors from China to invest in tourism-related products like restaurants or invest in property through the "Malaysia, My Second Home" programme," she disclosed.
As a first step towards creating greater awareness among tourists in Hong Kong and China in the art segment and to further position Malaysia as a tourism hub, she said Malaysia would take part in the Hong Kong International Art and Antiques Fair at the Hong Kong Convention and Exhibition Centre in October.
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