ITCM 2010 is an annual event, organised by Islamic Tourism Centre and endorsed by Ministry of Tourism of Malaysia. The event will address the theme “Harvesting the Potential of Intra-Regional Islamic Travel & Tourism.”
There are two main event zones – an International Islamic tourism conference and the travel mart, both running concurrently. The first two days is limited to trade visitors only while the weekend is open to the general public.
The objective is to create a B2B platform for networking and improve sales for Islamic travel and tourism suppliers.
In an official statement the organisers said the event would encourage the “convergence of viewpoints from the academic perspectives and business aspects of tourism” that could be harnessed to benefit Muslim travellers
The mart should attract 200 exhibition booths, 100 foreign travel trade buyers and 200 conference participants.
Apart from participation from local tourism and travel trade industry players and state governments another eight countries will be represented. They are: Saudi Arabia; Brunei Darussalam; Azerbaijan; Indonesia; Egypt; Oman; Iran and South Africa.
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