MALAYSIA Airlines (MAS), which is now in its transformation phase, is halfway towards becoming Asia's champion in terms of product offering and quality service. Chairman Tan Sri Dr Mohamed Munir Abdul Majid said the national carrier is already Asia's best airline in terms of service and having the world's best cabin crew.
"Our target is to become the number one airline in Asia, with an average fleet age of 5.2 years," he told reporters from selected local media groups in Subang, Selangor, yesterday.
Tan Sri Munir said the airline now has a good balance sheet, cash position and a team led by a chief executive officer (Tengku Azmil Zahruddin) who is professional, passionate, knows the business well, sound financial management and makes strategic decisions.
He said although the rising oil price is a challenge, MAS now has "a stamina" to expand. The airline is expecting delivery of more aircraft including Boeing 738, Boeing 737-800 and Airbus A330-800.
"MAS is in a good position today. We can take on competition," he said.
Munir also said that subsidiary Firefly will will take over MAS' domestic routes. "But don't ask me when. It depends on market dynamics," he added. Domestic and short-haul routes previously bled MAS as they were deemed unprofitable.
He said MAS is not competing directly with the country's low-cost airline, AirAsia Bhd, but "Firefly is supporting MAS in the low-cost segment to maintain the group's passenger load factor".
According to Munir, market dynamics of supply, demand and price will determine whether MAS will continue to provide domestic full-service flights or reduce its frequency. "People would still want premium service on some routes," he said, pointing out that MASwings, which operates turbo-prop aircraft like Firefly, has a business class.
He said MAS will also focus on the maintenance, repair and overhaul (MRO) business. MAS is currently the world's fifth largest provider of third-party MRO.
Tan Sri Munir, who has been in the corporate sector for about 33 years, received the Brand Laureate Personality Award 2011 recently.
Can u stated where is the source stated that MAS is currently the world's fifith largest provider of third part MRO?
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