After a lapse of a decade, Malaysia will host the tourism industry's premier event, the Pacific Asia Travel Association (PATA) annual conference, next year. Malaysia hosted the 50th PATA Annual Conference in Kuala Lumpur in 2001.
"For a long time, we did not bring the big players from the PATA fraternity to Malaysia. This will be a good platform to promote our new products to the world," Tourism Malaysia acting director-general Datuk Azizan Noordin told Bernama here.
About 600 delegates from 60 countries, mostly doyens of the international travel and tourism industry, are likely to attend the conference in Putrajaya from April 20 to 22.
Malaysia has been in the forefront of the global tourism industry, with its impeccable record, steadily wooing millions of foreign tourists to its shores. Last year, Malaysia registered a record 24.5 million tourist arrivals with a staggering RM56.5 billion in revenue, second only to the manufacturing sector.
"In Putrajaya, we will focus on green tourism, youth tourism and the use of technology, especially on how to engage the social media. We are also planning to organise an expo during the conference," Azizan said.
Azizan is leading a Malaysian delegation to the 2011 PATA Travel Mart in New Delhi where over 1,000 delegates are attending the three-day trade event.
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