The state government targets 11 million tourists to visit this World Heritage City by the year-end despite several issues pertaining to heritage tax and only three flights a week to Batu Berendam airport.
Tourism Malaysia director Jeffri Munir said various promotional activities were being carried out in collaboration with Tourism Malaysia, the Melaka Tourism Office and the Promotions Division of the Chief Minister's Department
"So far, we have recorded 7.65 million tourist arrivals in Melaka and we will continue to make Melaka a major tourist destination for locals and foreigners."
He said this after the launching of the 1Malaysia Clean and Beautiful Students' Tourism Programme 2011 at Melaka Zoo today.
He added that they would also continue working with 44 Tourism Malaysia offices around the world to achieve the goals.
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