Wednesday, November 23, 2011

MORE AFFLUENT TRAVELLERS COMING

China, India and South Africa have emerged as the top tourism source markets for affluent travellers considering visiting Malaysia in the next two years, according to the Visa Global Travel Intentions Survey 2011.

In a statement today, Visa Inc said according to the survey, 30 per cent of the travelers would be from China, 26 per cent from India and eight per cent from South Africa.

The survey also revealed that the travellers are most likely to engage in outdoor activities, go on a food tour to sample local cuisines and take part in water sports.

Apart from that, they would also be attracted to experience the nightlife, music events and take up beauty, health and wellness as well as relaxation treatments that the country has to offer.


Visa Malaysia country manager Stuart Tomlinson said: "The fact that these affluent travellers would consider visiting Malaysia, marks a bright spot for the industry.

"Malaysia is blessed with some of the best natural sceneries in the world, great food and dining, vibrant nightlife, and is definitely in a great position to provide everything that affluent travellers seek in a holiday."

He also said the survey findings highlight the Ministry of Tourism's fine work in promoting the country as a unique travel destination. "Visa is committed to drawing more affluent travellers into Malaysia," he added.

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