Ministry of Tourism Secretary-General Datuk Dr Ong Hong Peng said the targeted arrivals would improve Malaysia's position to be within the top 10 of global receipts which was in line with the Malaysia Tourism Plan to 2020 target.
"The ministry will continue with marketing strategies to turn Malaysia into a premier international tourist destination," he told reporters after launching Tune Hotel Ipoh Opening Ceremony here today.
He said the Malaysian Tourism Plan to 2020 set a target of achieving 36 million tourist arrivals and RM168 billion in tourism receipts by 2020. The 10th Malaysia plan recognized the importance of the tourism sector which had been identified as a driver of economic activity that would contribute towards the growth and distribution of wealth to the economy, he added.
"Tourism continues to be a catalyst to the country's Gross Domestic Product and more importantly to the economic, social and cultural well being of our community," he said. Dr Ong said the continuing success of the country's booming tourism industry was a result of the consistent support received from all sectors of tourism.
Meanwhile, group chief executive officer of Tune Hotels, Mark Lankester said the opening of Tune Hotel Ipoh marked the 11th Tune Hotel in Malaysia and represented the first branded value hotel chain in the state of Perak. "In support of Visit Perak Year 2012, Tune Hotel Ipoh provides an option to local and international visitors to Perak to stay in a world-class accommodation at extremely affordable rates, providing the essentials for a good night's sleep," he said
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