Friday, April 20, 2012


The 2012 PATA ANNUAL CONFERENCE will be held today to Sunday. Once again, Malaysia has been given the honour to host the annual Pacific Asia Travel Association (PATA) Conference. Malaysians, from the public and private sectors, as well as students interested in the tourism industry, are invited to take part in one of the conference’s events — a seminar on Building The Business Beyond Profits.

To be held at The Royale Chulan Kuala Lumpur, it will feature some of Asia’s most acclaimed entrepreneurs who will share their successful social entrepreneurship business models and principles.

Speakers include National Geographic Traveller editor and columnist Costas Christ, G Adventures founder Bruce Poon Tip, Cachet Consulting managing director Anita Mendiratta, and Google Malaysia country head Sajith Sivanandan.

Topics include Building The Business Beyond Profits - Leading In Challenging Times, Opening New Horizons - Building Business Excellence, The Social Entrepreneur Challenge, and Asean 2015 - Great Expectations: One Vision, One Identity, One Community.

The conference is organised by PATA and hosted by the Ministry of Tourism, Malaysia and Tourism Malaysia. Which means that Malaysia is footing the bill.

It marks the fourth time the country is hosting this prestigious event, with previous ones held in 1972, 1986 and 2001. The finale is a gala dinner that will see PATA presenting the coveted PATA Gold Awards 2012.

Included in the list of winners are Tourism Malaysia and Frangipani Langkawi Resort & Spa. Winners for the awards were announced early this year. Details at

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