Here is something we can be proud of and it is homegrown. Creative Advances Technology Sdn Bhd (CAT)is targeting to have 100,000 travellers registered under its newly-rebranded online travel portal, Smart Online Travel Assistant (SOTA) by year-end.
Chief executive officer and founder of CAT Rohizam Md Yusoff said the portal, which was previously known as Standard Online Tourism Architecture, currently has 25,000 travellers registered from around the world. “We hope that 50 per cent comes from Malaysia while the remaining can come from the Asian region. We see a lot of potential coming from the region especially with Asians accounting for 47 per cent of the world’s Internet users,” he told reporters at the launch of the portal’s new brand identity here Thursday.
He said the new portal would be seen as more consumer-focused online travel portal, moving on from the initial focus of providing an online platform for sellers in the travel industry to one that focused on reaching the buyers in the travel market.
Chief executive officer and founder of CAT Rohizam Md Yusoff said the portal, which was previously known as Standard Online Tourism Architecture, currently has 25,000 travellers registered from around the world. “We hope that 50 per cent comes from Malaysia while the remaining can come from the Asian region. We see a lot of potential coming from the region especially with Asians accounting for 47 per cent of the world’s Internet users,” he told reporters at the launch of the portal’s new brand identity here Thursday.
He said the new portal would be seen as more consumer-focused online travel portal, moving on from the initial focus of providing an online platform for sellers in the travel industry to one that focused on reaching the buyers in the travel market.
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