Saturday, June 5, 2010

TABUNG HAJI NEW POSTURE


At the MUSLIM WORLD 2010 Conference today, a non-muslim delegate asked a panel speaker. Major Mohd Ramli Othman, CEO of TH Travel Sdn Bhd, a wholly owned subsidiary of Tabung Haji what are his plans to leverage on the 5 million customer base TH is enjoying at this time.

Major Ramli responded that TH Travel is all poised to expand existing business of Haj and Umrah to include tours to other Muslim countries and carry out cooperative marketing with countries such as Pakistan and the rest of the Muslim World. He said TH has 70 % market share of this business and is determined to carry it to a higher level.

What Major Ramli is saying is that by having that level of market share and relentlessly going for more, the Bumiputera travel and tour companies which has been in business decades before TH Travel was formed and the only core business they ever knew may have to close shop or look into other new areas such as casino tours or MICE in non Muslim countries.

Perhaps it is time for Bumitra members to consider this trend in TH or start looking for other businesses before they perish.

1 comment:

  1. why do you have to compete with other Bumi Travel Agents???? .. You are a GLC , for haven sake !!!

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