Tourism Minister Datuk Seri Dr Ng Yen Yen said her ministry was prepared to assist with policies and guidelines for the industry and was willing to play its part. but ultimately the success and continued growth of the industry was in the hands of the players and all Malaysians.
Attracting more tourists to Malaysia requires industry players to be creative and innovative in providing niche products and services that cater for various markets, including the corporate sector.
Responding to questions about safety at tourism spots Dato Seri Dr Ng said“There needs to be a change in mindset of all Malaysians in terms of safety, security, hygiene and respect for the environment.
“For industry players, there needs to be self drive to look at creative and innovative ways to grow the industry,” she said yesterday at the second dialogue with industry players themed Malaysia Tourism Transfor-mation Plan 2020 towards 36:168.
Dato Seri Dr Ng said 36:168 represented Malaysia’s target of 36 million tourists and RM168bil in tourism receipts by 2020, the year Malaysia has set to achieve developed status.
“It’s a big challenge but achieveable if we are creative, innovative and competitive by developing niche and attractive packages for various segments of the tourist market, especially those with higher disposable income,” she said.
She added that conscious consumption was a new tourism trend as consumers sought ecological and culturally sensitive travel products as well as meaningful experiences.
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