Monday, April 11, 2011

CARVING OUT A STRATEGIC ROADMAP

Instead of waiting for a handout and fam trips from the Ministry of Tourism,the industry should be proactive by determining ou own future.

This can be done by following exactly what the Indian industry people are doing right now.

The core team of Indian Association of Tour Operators will conduct a one day interactive workshop in Assam, which will deliberate on the various opportunities and challenges in promoting Assam.

IATO’s core team will be on a fam trip to Assam from 23-29 April. The workshop will be attended by the Assam tourism officials and private stakeholders to network and collectively carve out a strategic roadmap to promote tourism in the state.

The Malaysian Tourism Federation can take a lead in tihs direction.

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