Malaysia spent approximately RM398.9 million on advertising between 2008 and last year to promote the tourism industry, locally and abroad.
Deputy Tourism Minister Datuk Dr James Dawos Mamit said the impact of the advertising campaign was visible in the increase in the number of foreign tourist arrivals to the country.
In 2008, he said, there were 22,052,488 foreign tourist arrivals, and the number increased by 7.2 per cent to 23,646,191, the following year.
"The number of tourist arrivals to Malaysia continued to increase by 3.9 per cent to 24,577,196 last year," he said in reply to Senator Mariany Mohammad Yit in the Dewan Negara sitting here Tuesday.
Mariany had wanted to know the volume of advertising expenses borne by the government to promote the country, and the number of tourist arrivals chalked between 2008 and last year.
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