The tourism sector needs to be recognised as a major economic motor that deserves the same sort of attention as the manufacturing and finance industries, tourism leaders from around the world said at a conference in 2009.
"Tourism is the biggest employer in the world" and can play a role in helping the globe recover from the economic downturn, the head of the World Travel and Tourism Council (WTTC), Jean-Claude Baumgarten, told the event held in southern Brazil.
Taleb Rifai, the chief of the UN World Trade Organisation had said that while the sector represents nine per cent of the world's economic output and 220 million jobs, "it isn't being taken seriously,".
Tourism companies were not asking for a rescue plan like those given to the US banking sector or to automakers around the world, but rather an easing of restrictions, including the scrapping of visa requirements and airport taxes, and improved infrastructure and tourism promotion campaigns.
"Millions of jobs are at stake, from that of hotel receptionist to flight attendant, to taxi driver," said Hubert
Joly, chief executive officer of the US travel group Carlson."Governments aren't grabbing on the sector's potential for helping a recovery."
Jose Luis Zoreda, the head of Exceltur which represents Spain's biggest tourism companies, said in his country 600 jobs a day have been lost over the past five months in tourism.
"Government measures are going in the right direction but are too timid," he said. The WTTC warned that, planet-wide, some 18 million jobs directly or indirectly dependent on the tourist trade will have disappeared over 2008 to the end of 2009.
The effects of the crisis on limiting travel will see the sector - worth US$5.5 trillion (RM19.6 trillion) - shrink 3.5 per cent this year, the body said.
Since 2009 it has been a "very, very bad year" for business travel, which was seeing the brunt of the crisis- even more so than leisure travel."Business travel in the world is down 10 to 20 per cent in the first quarter" of 2009, he said.
"Companies are cutting costs, and trips are the first thing to go," said the Carlson boss.
He predicted the decline would remain into next year, depressing a segment of the travel market estimated to be worth US$350 billion a year.