Shaky economy notwithstanding, Americans intend to travel farther and spend more in 2012, according to a nationwide poll of Reuters.
Long-haul bookings to Europe, Asia and Australia are up in 2012, comprising 11 of the top 20 destinations for U.S. travelers, compared to nine in 2011, the survey of 640 travel agents showed.
Over 90 percent said their clients will spend the same or more on travel in 2012. The top two international destinations for 2012, based on actual bookings, remain Caribbean cruises and Cancun, Mexico, as they were in the 2011 survey.
Amsterdam, the Netherlands, and Hong Kong, China, missing from the top 20 in 2011, made the list in 2012, and Sydney, Australia, ranked 19th last year just missed making the top 15.
"We are very encouraged to see the rise in popularity of such a diverse group of international destinations," said Roger E. Block, president of Travel Leaders Franchise Group, which conducted the poll.
He said along with the expected list-toppers, such as London and Rome, it was nice to see Americans' interests are diversifying and in large enough numbers to 'bump up' destinations such as Hong Kong and Beijing in Asia, and Amsterdam and Barcelona in Europe.
Asked to pick the top up-and-coming international destinations, over a third of the agents chose Croatia for Europe, and one-half said Vietnam led in Asia. Panama edged out Ecuador and Brazil among destinations within Central/South America.
So Tourism Malaysia must put their act together and make more effort to promote arrival into Malaysia.
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