Despite strong objections from many quarters of the industry, travel and tour companies are now required to enrol a senior staff for the “Travel & Tour Enhancement Course” (TTEC) as one of the conditions for the renewal of their company licence by the Tourism Ministry.
Over the past 25 years, travel and tour operators were not compelled to upgrade their professionalism and only a small number participated in the Human Resource Development Fund.
Travel industry employees learned mostly on-the-job and few are formally trained. There is a great disparity in the level of knowledge and skills across the 3,207 licensed travel and tour companies.
It is more apparent in marketing and customer service. However, hidden dangers lurk below the surface and major players are just as vulnerable.
Operators should safeguard what they have achieved through all the years of hard work.
As such, travel and tour operators ought to accord greater importance to the TTEC, which has to be attended by just one senior management staff member annually.
To say that the introduction of TTEC is a step in the right direction towards responsible tourismis a lot of bull.
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