THE BLUEPRINT HAS IMMEDIATE IMPACT

The number of tourists visiting Langkawi in the first five months of this year has increased to 614,000 compared to 549,000 over the same period last year and it is all due to the recent launch of the Langkawi Tourism Blueprint by PM Dato Sri Mohd Najib.

 

Tourist arrivals to the island through the Langkawi International Airport is said to have increased by 11 per cent between January and May, 2012 but it is not certain how many are from abroad.

 

Minister in the Prime Minister's Department Tan Sri Nor Mohamed Yakcop said the increase showed that the launching of the Langkawi Tourism Blueprint by Prime Minister Datuk Seri Najib Tun Razak last December had a positive effect on this duty-free island.

 

"The blueprint determines the direction of the tourism industry here in increasing tourist arrivals to this resort island," he said when launching the ICT Strategic Plan, I-Link system and Pitch Book MICE of the Langkawi Development Authority (Lada), here, Thursday.

In Malaysia, you just need to launch something and you can see immediate results. Why then spend so much money on promotions.