Are we refocusing our strategies to attract a greater number of niche-market visitors seeking holidays and experiences more in tune with their personal preferences and lifestyles. Four of the key niche markets that offer considerable potential are ecotourism, health & wellness, golf, and honeymoons. The answer is no.
While weddings and honeymoons category alone offers tremendous opportunities for neighbouring Thai tourism operators, we seem complacent with whateverr we are doing. India, South Korea, Japan, France, the US and the UAE are rapidly-growing source markets for those who want to get married or celebrate their union in this part of the world.
Niche markets are the way of the future. They provide many new opportunities for doing business with the growing number of specialist travel (consultants), while also feeding business to the increasing number of Malaysian product suppliers in each of these niche markets.
Ecotourism opens up a whole new dimension of possibilities for tourists looking for something really different from their trip to Malaysia
These possibilities include getting closer to nature and the local environment, first-hand cultural experiences, deepening their understanding of Malaysian communities, or actually working to give something back to the communities they visit.
While weddings and honeymoons category alone offers tremendous opportunities for neighbouring Thai tourism operators, we seem complacent with whateverr we are doing. India, South Korea, Japan, France, the US and the UAE are rapidly-growing source markets for those who want to get married or celebrate their union in this part of the world.
Niche markets are the way of the future. They provide many new opportunities for doing business with the growing number of specialist travel (consultants), while also feeding business to the increasing number of Malaysian product suppliers in each of these niche markets.
Ecotourism opens up a whole new dimension of possibilities for tourists looking for something really different from their trip to Malaysia
These possibilities include getting closer to nature and the local environment, first-hand cultural experiences, deepening their understanding of Malaysian communities, or actually working to give something back to the communities they visit.
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