Some of us who were at the closing ceremony of The Malaysia
International Tourism Exchange (MITE) last night were wondering how
could this event be graced by a Tourism Minister when the crowd was
hardly 200 people mostly not from the industry. A word must have gone
to the Minister about the situation on the ground and she decided not to
come.
So the obedient Malaysia Convention and Exhibition Bureau chief executive officer Zulkefli Sharif was asked to stand in for her. While reading her speech the Minister said that MITE 2012 has achieved its objective of promoting the country’s tourist attractions to outsiders like it has never been done before.
Tourism Minister Datuk Seri Dr Ng Yen Yen then went on to say that Malaysia had all the attributes that made it an ideal holiday destination as well as a magnet for investors.
“This major event (MITE) has awakened the interest of investors, tourism and travel trade members whose nature of business involves marketing tourism services and building up of a good network of business contacts for the trade,” she said.
For saying that MITE had received the support of 370 Malaysian registered sellers and those from 11 other countries, as well as 115 buyers from 23 countries, of which 70 per cent were from ASEAN, she was lying to her teeth.
She noted that the event had definitely created smart partnerships among the invited buyers and sellers during a two-day business-to-business session.
The minister also announced that the next edition of MITE would be held from June 6 to 9 next year. And we have this to say:
Without a post event report, she already committed to continue with the event with the same event manager. She has no sense of ROI with the RM5million investment. The Minister has been talking about niche market tourism many times over the last few years but MITE is still the same pasar malam promotion selling domestic “Cuti Cuti Malaysia”
The Malaysia International Tourism Exchange (MITE) 2012 has failed in its objective of promoting the country’s tourist attractions to outsiders. There were 115 overseas buyers as claimed. With RM5million, it is a very expensive sales and marketing operations which work out to approximately RM43,478.26 per buyer. Unbelievable but true.
So the obedient Malaysia Convention and Exhibition Bureau chief executive officer Zulkefli Sharif was asked to stand in for her. While reading her speech the Minister said that MITE 2012 has achieved its objective of promoting the country’s tourist attractions to outsiders like it has never been done before.
Tourism Minister Datuk Seri Dr Ng Yen Yen then went on to say that Malaysia had all the attributes that made it an ideal holiday destination as well as a magnet for investors.
“This major event (MITE) has awakened the interest of investors, tourism and travel trade members whose nature of business involves marketing tourism services and building up of a good network of business contacts for the trade,” she said.
For saying that MITE had received the support of 370 Malaysian registered sellers and those from 11 other countries, as well as 115 buyers from 23 countries, of which 70 per cent were from ASEAN, she was lying to her teeth.
She noted that the event had definitely created smart partnerships among the invited buyers and sellers during a two-day business-to-business session.
The minister also announced that the next edition of MITE would be held from June 6 to 9 next year. And we have this to say:
Without a post event report, she already committed to continue with the event with the same event manager. She has no sense of ROI with the RM5million investment. The Minister has been talking about niche market tourism many times over the last few years but MITE is still the same pasar malam promotion selling domestic “Cuti Cuti Malaysia”
The Malaysia International Tourism Exchange (MITE) 2012 has failed in its objective of promoting the country’s tourist attractions to outsiders. There were 115 overseas buyers as claimed. With RM5million, it is a very expensive sales and marketing operations which work out to approximately RM43,478.26 per buyer. Unbelievable but true.
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