Malaysia is revelling in good news this week with Tourism Malaysia’s Research Division posting a healthy 8.9% increase in Australian visitors heading to Malaysia in 2010 compared to the previous year.
Australia is currently the third largest source market for Malaysia behind China and India and this result is a positive start to an ambitious 10 year plan, announced by tourism officials at the end of 2010 to attract high yield tourists and double revenue.
Shahrin Mokhtar, director of Tourism Malaysia in Sydney says that Malaysia is benefiting from being able to offer a huge variety of new experiences to Australians and excellent value for money.
“Malaysia offers a vibrant mix of Asian cultures and has a huge diversity of attractions. In terms of product, culture and experiences Malaysia really has the most variety of all its neighbouring Asian destinations,” said Shahrin.
“Australians are showing increased interest in new experiences such as homestays and culinary travel, whilst also still enjoying Malaysia’s main attractions which include white sandy beaches, family-friendly resorts, luxurious spas, shopping, adventure experiences, national parks and wildlife.
“Arrivals have also been boosted by increasing accessibility; there are over 25,000 seats available per week direct to Kuala Lumpur on Malaysia Airlines, Air Asia X and Emirates. We are also taking advantage of new routes such as Malaysia Airline’s Perth to Kota Kinabalu flight and the increased Adelaide to Kuala Lumpur connections which are effective 27 March 2011.”
In 2010, Malaysia was listed as one of the best value destinations in the world by Lonely Planet and in 2009 Malaysia ranked as the 4th most price competitive country in the world, according to the World Economic Forum’s Travel and Tourism Competitive Index.
“Malaysia is also an increasingly popular stopover destination for Australians travelling to Europe. Australians are taking advantage of Kuala Lumpur’s great value luxurious accommodation, spa treatments and amazing shopping,” added Shahrin.
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