After much pressure from the industry and media to announce the appointment of media companies to handle Tourism Malaysia worldwide advertising campaign, the following five agencies were among the 34 advertising agencies that submitted their applications for the advertising tender bid which closed on 16 August 2010.
The five successful agencies are:
1) Naga DDB Sdn Bhd (ASEAN)
2) Smascom & Designs Sdn Bhd (North & East Asia)
3) Sen Media Sdn Bhd (South Asia, West Asia & Africa)
4) M & C Saatchi Sdn Bhd (Europe, America, Oceania)
5) Impact Creations (M) Sdn Bhd (Domestic & Events)
In a statement, Tourism Malaysia reiterated its stand that the selection was made through an Open Tender in strict compliance with procurement guidelines and regulations prescribed by the Government. And these agencies were appointed based on their creative ideas, concepts and strategies which were based on the development in the markets and their trends within the three years.
The industry feels that more can be done to ensure that the job goes to the right agencies. Naga is politically connected throught MCA and so is Smascom which is connected to the family of our previous Prime Minister. Sen Media is very close to the Tourism Minister and if given time we can also find our how number 4 and 5 is connected to the present government. So what is new.
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