Tourism Malaysia has introduced a standard online tourism architecture (SOTA) widget on its website that offers Indonesian travellers a greater selection of Malaysian travel packages and to purchase them directly online.
SOTA is an online platform, developed and owned by Creative Advances Technology Sdn Bhd (CAT), that enables travel operators to easily publish and sell their products and packages online.
CAT in a statement here today said the widget is currently used by over 1,500 travel agents and hotels across 46 countries with close to 3,000 packages offered on its platform, of which 1,000 are Malaysian travel packages.
It said, Tourism Malaysia recently signed an agreement to promote Malaysian travel packages offered via SOTA's platform on the website.
"Through SOTA, Tourism Malaysia's website will get an on-going stream of content in terms of travel and hotel packages and offer e-commerce capabilities for the travel packages," CAT added.
With the aim of driving inbound travellers from Indonesia, a presentation on the SOTA was given to a group of travel agents in Medan, Indonesia, in an initiative spearheaded by Malaysia's tourism board there.
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