Thursday, February 2, 2012

TOURISM LOSING ITS FOCUS

Twenty-five years after the historic 1987 Visit Thailand Year, a number of industry veterans are voicing concern about the state of the industry in Thailand and its future directions.

With the number of arrivals skyrocketing, and future growth almost guaranteed for a host of reasons, there is apprehension about the growing gap between quality and quantity. A substantial consensus is emerging for the industry to start adopting the sufficiency economy philosophy of King Bhumibhol Adulyadej as a future development strategy.

We in Malaysia should also be getting on our butts to examine if our own tourism industry has lost its focus There is already some talk about our tourism has not lived up to expectations, the country’s huge popular island resorts are in need of carrying capacity controls and there is a long overdue requirement for quality human resources development institutions.

However our visa-regimes has been revitalised to better balance security concerns and tourism earnings. Malaysia has already adopted a non-filling of landing forms for arriving passengers at all extry points.

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