There is a popular belief that the business of the travel agency is a sunset one as direct internet booking is becoming increasing popular. Most people book directly for plane seats and hotel rooms and there is virtully no need to see a travel agent.
However Malaysia Airlines has reported that travel agents contributed 60 per cent to the airline's revenue in Peninsular Malaysia last year. For 2012, the travel trade saw a revenue growth of 4.1 per cent whilst passenger numbers increased by 5.6 per cent.
However Malaysia Airlines has reported that travel agents contributed 60 per cent to the airline's revenue in Peninsular Malaysia last year. For 2012, the travel trade saw a revenue growth of 4.1 per cent whilst passenger numbers increased by 5.6 per cent.
Malaysia
Airlines Group Chief Executive Officer Ahmad Jauhari Yahya said the
travel trade was the key business partners, both in generating revenue
for Malaysia Airlines and in making customers' travel hassle free.
"The
world becomes more complex and customers turn to travel agents who act
as travel concierges and consultants, to make their travel hassle free,"
he said said in a statement today.
Recently,
Malaysia Airlines hosted the annual Travel Agents Awards Dinner 2013 to
recognise the success of 74 travel agencies from the central region
including Kuala Lumpur, Selangor, Negeri Sembilan, Melaka and Perak.
Special
'RSVP Awards' were also presented to agents which had shown the highest
improvement in sales for front-end revenue and revenue growth for both
international and domestic.
Thank you Malaysia Airlines for keeping the travel agency business alive.
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